Many agents don’t even deal with expireds, but for those that at least try it, many are failing. It is not because expireds are not a good market. Expireds can actually make you a lot of money. The trick is all in the timing.

When you hear about an expired listing do you jump right on it? Are you right on the phone making calls and trying to get face time with the homeowner? If you are doing this, have you noticed how many other agents you are up against?

It is common to want to jump right on an expired listing, but this is not the right time. Let it sit. Leave it alone for a couple months.

There are a few reasons to do this: 1) The homeowner is not likely to have had the best experience trying to sell their home and may have some bitter feelings towards agents. 2) The homeowner may not know what they want to do. These two reasons will either get you wrapped into a deal where the homeowner changes their mind or they are difficult to work with. It is much better to let them reorganize and figure out their plans before you jump right in.

You might be surprised at how many expireds sit for a few months before they ever go back on the market. The reasons above are why this happens. If you are there at that point when the homeowner has figured out what they want to do then you can grab up the expired and actually end up with a great listing.

Take a look at how you handle expireds. If you are making this big timing mistake then it is time for you to improve your expireds strategy.

The current real estate market has everyone wondering if an end is near. It can be tough to make your business progress and grow in a market that is just not performing. You don't have to just take the losses, though. A good agent can flourish in a slow market if they are willing to just put in some extra effort.

Here are some great tips that you can use to make your business a success in a market that seems to be failing:

 Understand that you will have to work a bit harder because easy transactions are far and few between. People may not be coming to you as they used to, so be willing to go out there and drum up your own business.
 Put your best foot forward at all times. Buyers and sellers are going to be very picky. You will have to show them you have the skills and the ability to help them.
 Take this time to make improvements. If you have been wanting to upgrade things in your office or do some rearranging within your business then now is a great time to handle those things. Improving your business will pay off down the road and with some extra time on your hands you can now do those things on your to do list.
 Reconnect with past clients. Send out cards, make calls, get connected with people that you have not spoken to in a while. Work on your database. Clean out inactive contacts and work on updating contact information.
 Look to markets that you may not be familiar with. You should look into markets like expireds and FSBO. It is a great time to expand your knowledge and try something new.

All good agents are going to be working hard. They will be trying to make their business benefit from the slow period. If you want to be part of the group of top agents that will come out of this market slow down, then you have to keep working and not let this market get you down.

Expired marketing is a segment that can really take you a step up in your business. Handling the expired market, though, can be a lot of work. You need to have every aspect in order to ensure that you are dominating the expired market in your area.

The first thing you have to do is be confident in your own abilities. You need to be strong and willing to go that extra step. You need to be able to distinguish between the listings that are worth your time and which ones are not.

You should also know the market inside and out. You need to ensure that you understand the market conditions. You need to understand the trends in your area. You have to know the market so you do not waste your time on listings that won’t sell.

You have to do your research. This not only includes research on the market, but also on buyers. You need to know who would buy your listings so you can create a good marketing campaign to reach them.

It takes some effort to get into the expired market, but there is a lot of opportunity there. There is a lot of ability to make some major cash. You have to take that leap of faith and get started.