Marketing is a major part of your business. You can easily get carried away with 5, 10 or even more marketing segments. That is too much. You have to streamline your efforts to get results. The best thing to do is to limit yourself to just three marketing segments.

This allows you to stay focused. You can put more effort into three segments and you will get more from them. So, what three should you focus on?

- Focus on getting referrals and repeat business through client marketing.
- Get leads through one direct seller lead marketing segment.
- Don’t forget listing marketing.

When you narrow your focus and put your efforts into these three segments only, you will start to see more happen. Too often agents think they must diversify to grow their business. All that does is scatter your energy and overload you with too much.

Simplify and you will see just how big of an impact that can have. You will be more productive, more focused and your business will start growing.

Any great real estate agent knows that listing marketing is a top priority in the business. You have to keep your listings in order and ensure that they get out and get seen. You will never move a property if nobody knows it is on the market. So, do you have a good listing marketing strategy?

You should be getting your listings out there. You need to be making sure that they are being marketed in various ways. You want to try different methods and to see what works the best. Diversify your efforts and you should see amazing results.

One idea to try is to add listings to your blog. You should already have a blog set up and be taking advantage of the benefits it provides you. All you need to do is make post about your listings or set up a section that is dedicated to your listings. Using a package like Postlets or Rainbird will enable you to include attractive photos of your listing.

You can do videos on your listings. Make it informal and friendly. Show the property off and let people know why they must see it. Videos can really catch people’s attention. You will be amazed at how great this works to draw in business.

Whatever you do to market your listings, bump it up. Take it to the next level. Handle your listing marketing right and you will reap the rewards.