Long term listing leads can be a great source of money or disappointment. If you do not track them and keep up with them then you are not alone. Most agents walk away from or lose 10 to 50% of their long term listing leads. To keep on top of things you have to stop dropping the ball.

You should be tracking them and staying active. On leads you lose, you need to find out why you lost them so you can fix the problem and not lose out in the future. You also need to constantly keep an eye on them. Figure out what you need to do with them. Watch for future expired status. Identify those sellers who may be ready in 6 to 24 months.

You need to be doing regular monthly emails and mailings to your long term listings leads. You have to stay on top of things. This is a great job for an assistant to do.

No matter what you need to not lose out on a 10 to 50% increase in profit because you lost these leads. Don’t drop the ball! Stick with it and you could get a nice pay off.