Best Agent Business
Providing part-time virtual assistants to top real estate agents.

Spend Marketing Dollars Wisely

By Best Agent Business

Your marketing budget can easily get blown when you do not have a good plan. You have probably heard a million times that you need a good marketing plan for it to be effective. A marketing plan is also good to keep your budget in check.

A simple plan is all you need. Set a basic spending pattern, like spending $1 for calling leads for every $1 spent on lead generation of internet leads. A simple goal like this can keep you on track with your budget.

Besides that, you will get more focused marketing and not be wasting time or money on marketing methods that do not work. Spend your marketing dollars wisely and your business will get more in the end.


Tax time is winding down, but you can still take advantage of the new tax credits. Use tax advantages and special credits to target the segment of the market that can benefit from them and draw in new clients for your business.

You should start by familiarizing yourself with the details about the new tax advantages. Then you can start a mailing campaign to target those who are in the area of high income, but still below the cut-off for receiving the credits.

This will open you up to a whole new client base that could pay off huge this year. Use targeted mailings to get their attention and then back it up with the knowledge and skills you have to get their business.


Hold your Staff Accountable

By Best Agent Business

One of the hardest jobs as a manager is to manage people. It may seem odd to say that, but it is easy to manage numbers and facts because they can not argue back and no emotions are involved. It takes someone special to be able to interact with people and manage them well.

As a top agent, you have to be able to hold your staff accountable for their actions. They need led and taught. You have to make sure they are on top of things and that they are doing their job well. There is no point in having a staff if you can not rely on them to do a good job.

If your staff is falling apart, then it means your business is falling apart. You cannot have a successful business if you do not have a staff that is functioning well. You may have to fire people, make changes to workloads, and hire new people. In the end, it is your decision how to manage your staff, because it is your business on the line.