How Does Your Marketing Look?
"On average, agents and brokers typically spend 10 percent of their gross commissionable income (GCI) a year on marketing - four percent of which is allocated to direct mail and six percent to online/web/email channels." To read the entire survey press release, click here.
Those are the findings of a recent survey by QuantumDigital, an online provider of direct mail services. In the survey, they asked 10,000 real estate professionals about their marketing practices. The results are a pretty good guide to ensuring your marketing efforts are up to or above standard.
How do your practices measure up? What percentage of your GCI are you spending on marketing and how does it break down? We would be happy to analyze your marketing needs and efforts and suggest any needed improvements. You can contact us by email, through your Key Assistant, or by scheduling a call with Steve Kantor, Best Agent Business president.
Here are some other highlights of the study:
- SOI marketing still leads to the most new business.
- Email is mostly used for customer retention and follow-up.
- Direct mail and online marketing are used for customer acquisition.
- 67% of real estate professionals are part of an online social network.
- Top two social networks for real estate professionals are LinkedIn and Facebook.
- Top two cited real estate blog sites are ActiveRain and RealTown.
- Top three listing sites are Realtor.com, Craigslist, and corporate/brokerage web sites.
- Mail and email campaigns typically hit 200-400 local contacts.
- Real estate professionals need to touch their market at least 18 times per year!
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