How do you keep in contact with your entire database? One way, even more effective when combined with other marketing plans, is to send a monthly email.
We advise sending a monthly email during first week of the month to your clients, your sphere of influence, and all buyer/seller leads. Sending a monthly email only takes a few hours to write, edit, and send each month. We suggest a quarterly rotation of three types of emails:

  • Market conditions: A summary of market conditions in consumer (not real estate statistician) English, offers for a CMA for seller’s or buyer’s mortgage pre-approval or credit repair for buyers, and a link to your website for more detailed charts and graphs and a longer version of market conditions.

  • Helpful home ideas and vendors: Something of value which relates to the home. This may be a coupon from a local plumber or vendor, useful tips for the home, or something which connects you and the warmth of a home.

  • Personal/holiday/events: An email which is not about the market and not about the home, but a bit about you personally, perhaps a holiday, and hopefully an invitation to quarterly Client events. For example, we suggest quarterly ideas of New Years/Valentine's Day; Summer Coming, Back to School, and Thanksgiving.

All monthly emails should have a catchy subject line that makes people want to open and read the email. All monthly emails should include a short personal question and note at the top of the email which encourages people to respond to you. The goal is to get people to reply and interact with you.
Everyone should be sending a monthly email to hundreds of their contacts through Top Producer or Agent Office. We would love to see your emails, help with suggestions and to share ideas. We help many clients create and send out their monthly emails, in addition to their other types of mailings and we can help you too! Just contact Best Agent Business for more information!