Your marketing budget can easily get blown when you do not have a good plan. You have probably heard a million times that you need a good marketing plan for it to be effective. A marketing plan is also good to keep your budget in check.

A simple plan is all you need. Set a basic spending pattern, like spending $1 for calling leads for every $1 spent on lead generation of internet leads. A simple goal like this can keep you on track with your budget.

Besides that, you will get more focused marketing and not be wasting time or money on marketing methods that do not work. Spend your marketing dollars wisely and your business will get more in the end.