Clean up your Seller leads and code properly. Seller - A is someone who has had a listing appointment or someone who you anticipate a listing appointment with within 30 days. Seller - B is within 3 months. Seller - C is within one year or unsure if selling. If Seller - C decides not to sell, move them to SOI - C so they will receive your monthly emails and mailings. We suggest keeping leads under a FSBO or Expired code until you meet with them and they escalate to Seller ABC.
Once your clients and SOI are properly coded, you should develop a unique marketing plan for each group. Let us help you reach out to them. We are experienced at helping busy agents sort through their contacts and reach them using a variety of marketing tools.