The key to effective marketing is to reach potential clients where it is most likely they will be looking. Things have changed when it comes to marketing and if you have not made adjustments to what you spend your marketing dollars on then you may be wasting time and money.

Newspapers and magazines are having a rough time these days because people are just not reading them like they used to. The majority of people go to the internet for the information they need.

This is valuable information for you when it comes to advertising. You should cut your print advertising to 10% maximum of your total marketing budget. You can even cut it out altogether. There is no benefit in spending too much money on advertising that is no longer effective.

You will not only save money on advertising efforts, but you will be more effective in your efforts because your time will be spent marketing where people will be most likely to see it.