Saving money on marketing is always a good thing, but you have to be careful to find a way to do it that will not hurt the effectiveness. One great idea is to team up with local vendors offering home services. They are just as eager as you are to welcome newcomers to the area, so you both benefit from a joint marketing effort.

Start by seeking out popular, in demand vendors who you would like to be associated with and pitch your idea. You will find many vendors will be willing to work with you.

You can piggyback on their advertising campaigns for much less than it would cost to do your own campaign. They fund most of the marketing costs and you still get effective advertising. It is a win-win situation.