Halloween makes for an amazing marketing opportunity. It is a fun holiday that allows you to be real creative with your marketing and try some out of the ordinary things. Take advantage of Halloween and kick your marketing efforts into high gear during the month of October.

A fun marketing idea that is sure to draw a large crowd is staging a Ghoul street. This is great f you have several listings in one neighborhood. Have the homes decorated in different homes. Make it a fun time by sending out a public invitation. Everyone comes and tours the decorated homes, enjoy a few treats and possibly even help you make a sale.

Another idea, if you are not into house decorating is using postcard marketing. Instead of the typical ho-hum postcard mailing, dress it up for Halloween. Try an eerie headline, a creepy design or even make the postcard an invite to a Halloween party.

Halloween is a very unique time of year. It is fun and a great theme for your marketing efforts. Don’t let the month of October pass you by without taking time to plan at least one big Halloween marketing event.

One of the largest and most beneficial online tools for real estate agents is Craigslist. Are you using Craigslist? Top agents are using it for listing marketing. It is a way to reach thousands of people with one targeted ad. You can list in almost every major city in the United States. Craigslist is something that you must incorporate in your marketing plan if you really are serious about making it to the top.

You should be posting listings at Craigslist every week. You can post once a week or if you are really advantageous about it you can post up to three times a week. One perk of Craigslist is that it is low cost. You will be getting a lot in return for each marketing dollar that you spend.

Using Craigslist is something top agents are doing. You have to really start to diversify your listings marketing if you want to be a success and Craigslist can be part of that diversification plan. You just need to get started and post today.

Many agents fail to see the many benefits of focusing in on client marketing. Instead agents are insistent upon sticking with lead generation as their main form of marketing. When you are willing to actually look at what client marketing gives you, then you will see that your efforts should be focused there instead.

Client marketing is more cost efficient than lead generation. With client marketing you are paying out at about 5% of your marketing costs and with lead generation you are paying out 10 to 30%. That is a huge savings right there.

That is not all, though. Client marketing is easier to manage and to delegate. It is much easier to track and measure your efforts. Plus it allows you to reap major benefits from your client database.

Let’s look at the financial aspects, since marketing is all about what you can gain. With client marketing you should generate 4 to 10 closed deals per year. That is a total of 20 to 50 closings per year. It is well worth your time and energy.

Client marketing is something that every agent must be doing. If you are not doing client marketing then you are missing out on the possibility of getting those guaranteed leads that will end up as closed deals and profit for your business.

Marketing is a major part of your business. You can easily get carried away with 5, 10 or even more marketing segments. That is too much. You have to streamline your efforts to get results. The best thing to do is to limit yourself to just three marketing segments.

This allows you to stay focused. You can put more effort into three segments and you will get more from them. So, what three should you focus on?

- Focus on getting referrals and repeat business through client marketing.
- Get leads through one direct seller lead marketing segment.
- Don’t forget listing marketing.

When you narrow your focus and put your efforts into these three segments only, you will start to see more happen. Too often agents think they must diversify to grow their business. All that does is scatter your energy and overload you with too much.

Simplify and you will see just how big of an impact that can have. You will be more productive, more focused and your business will start growing.

Blogging is a modern phenomenon. It seems like everyone is blogging. A blog is a personal connection to others on the internet. There are no real rules about blogging, which makes it so great. You can make your blog anything you want it to be. If you do not have a real estate blog then now is the time to get one.

A blog can be a great way to market yourself and make connections with other agents and potential clients. There are many things that you can talk about in your blog that will help you to share your philosophies and ideas, such as personal stories about homes you have sold or even a piece about interesting things to do in your area. A blog can allow you to tell about your business, your market and your listings. Almost anything goes, so you can design a blog that fits your sales style and helps you to grow your business.

Having a blog will get you attention from the search engines and help you to get your name out there. It will drive traffic back to your website. Imagine being able to talk to people all the time. That is what your blog will do for you. With a little work, you can get a blog put together and start telling the world about who you are, what you do and why they need you to sell them their next home.

Take your business to a whole new level and spice things up by putting yourself and your business out there in a blog. Start blogging today! Check out sites like Active Rain, where the focus is on real estate and you can really build up a nice network for your business.